Toyota and toy and game maker Hasbro have teamed up for an advertising campaign that’s sure to show the kids a thing or two about hybrid power. Automotive News reports that Toyota wants to drive the attention of millennials to the city version of its hybrid Prius, and the company is gearing up to do Read on! →


Even though they insist that they have broken no laws, Toyota has agreed to pay the United States government a record $16.4 million fine, the largest possible fine that U.S. auto safety regulators can levy per the Detroit Free Press. While the automaker has been reported as having as much as $25 billion in cash Read on! →


The Toyota Land Cruiser, the luxury SUV Toyota has been making for decades, is getting a facelift. The automaker has given the venerable off-road workhorse a refresh in hopes of boosting its dismal sales for the 2013 model. Few peers among SUV crowd Toyota has been making the Land Cruiser for more than half a Read on! →


The phrase “Made in America” may conjure up different things for different people, but a Toyota is not usually one of them. However, most Japanese cars in the United States are made here. Big Three of Japan have plants in North America Bemoaning the collapse of American manufacturing has become a national pastime. Plenty of Read on! →


German automaker BMW AG announced Tuesday that it will be collaborating with Japanese car maker Toyota to develop a new generation of lithium-ion batteries. The batteries will power future models of the Prius and other hybrids. Collaboration finally in effect BMW and Toyota have been in talks about the collaboration for more than a year Read on! →


Production drives and new vehicle models tend to create jobs, and Toyota is reportedly ready to join the party by year’s end at production facilities in Washtenaw County, Mich. The Detroit Free Press reports that Toyota is planning to hire 150 engineers, technicians, researchers and scientists, as well as an additional 100 jobs to bolster Read on! →


Automotive News reports that BMW has pulled out of talks with General Motors that were intended to lead to a cooperative partnership for producing fuel cell technology to power future vehicles. BMW has voiced its intention to partner with Toyota. According to BMW AG spokesman Alexander Bilgeri, GM is still in talks with BMW, but Read on! →


Toyota unveiled its new five-door hatchback FT-bh hybrid concept at the Geneva Motor Show this week. The futuristic concept, a next generation Yaris, eschews high-tech solutions in favor of minimal design and weight reduction to boast an unheard of 112 miles per gallon. Holistic design over technological edge The moniker “FT-Bh” is an acronym for Read on! →


In the annual BrandZ Top 100 survey conducted by market research company Millward Brown, BMW has moved into the lead when it comes to the most valuable auto brands worldwide. The number one slot was previously held by Toyota Motor Corp., but Toyota’s recent trouble with mechanical failure and design flaws has knocked it back Read on! →


The Japanese automaker Toyota Motor Corp. announced Wednesday that it would be recalling nearly 700 of its 2013 Lexus GS 350 models because of a software issue that could cause steering wheel problems. The recall also includes some two-wheel drive F Sport grade Lexus GS350s. Steering wheel may be off-center According to Toyota, the software Read on! →