Taking into consideration what each auto brand has earned, what it is expected to earn, as well as a host of other factors, the marketing firm Millward Brown says it has determined which brands are the most “valuable” in the automotive world today. Data and market research The seventh-annual 2012 BrandZ Top 100 Most Valuable Read on! →


One year after a $50 million partnership between Daimler and Tesla was announced, Toyota and Tesla announced their $50 million partnership. Tesla motors has been promising a mass-market, mass-produced, electric Model S by 2012. This Toyota and Tesla partnership, in addition to an initial public offering, should raise enough cash for Tesla to make good Read on! →


Either Japan’s auto industry has always had big problems and it is only now that people in America are paying close attention, or things like the recent Mazda recall and all of the trouble Toyota has been having are recent developments predicated by the need to find cheaper means of production to meet mounting production Read on! →


Toyota unveiled its new five-door hatchback FT-bh hybrid concept at the Geneva Motor Show this week. The futuristic concept, a next generation Yaris, eschews high-tech solutions in favor of minimal design and weight reduction to boast an unheard of 112 miles per gallon. Holistic design over technological edge The moniker “FT-Bh” is an acronym for Read on! →


The Japanese automaker Toyota Motor Corp. announced Wednesday that it would be recalling nearly 700 of its 2013 Lexus GS 350 models because of a software issue that could cause steering wheel problems. The recall also includes some two-wheel drive F Sport grade Lexus GS350s. Steering wheel may be off-center According to Toyota, the software Read on! →


Automotive industry giants continue to jockey for position. According to Automotive News, a familiar name continues to sit atop the automotive sales throne. Toyota’s April auto sales were up 12 percent, well about the 2 percent gain experienced by the rest of the industry. It was enough to keep Toyota ahead of fast-charging rival Chrysler Read on! →


The 2012 Toyota Camry SE midsize sedan continues the brand’s tradition of fuel economy par excellence. However, as the Detroit Free Press notes, the aesthetics might just betray a leaning toward economy of construction. See how the latest in the ultra-popular Toyota line stacks up. Seventh generation brings much of the same Platform and powertrain Read on! →


In a move that will bring 2,000 jobs to the beleaguered state, construction will resume on the Mississippi Toyota plant in Blue Springs. The Associated Press reports that Toyota’s estimate is that the plant should be fully operational by the fall of 2011. It had originally been slated for completion in 2010, but the recession Read on! →


The phrase “Made in America” may conjure up different things for different people, but a Toyota is not usually one of them. However, most Japanese cars in the United States are made here. Big Three of Japan have plants in North America Bemoaning the collapse of American manufacturing has become a national pastime. Plenty of Read on! →


Toyota is recalling 7.5 million cars globally, and 2.5 million in the U.S. The recall is over a failed master switch that could cause a fire in the driver’s side door. Toyota recall largest since 2010 The massive recall is the automaker’s largest since those in 2009 and 2010 over unintended accelerations. And it could Read on! →