Chrysler Group is taking an nontraditional approach to marketing lately. Rather than focusing its efforts in the same old places, Chrysler is targeting areas like malls, schools and music concerts with its “Ride & Drive” program. The underlying principle is that consumers are less stressed than they are at a dealership and will be easier Read on! →


Auto unveiling used to be the exclusive domain of car shows. With social media like Facebook and Twitter, however, automakers are able to transform the experience into customizable entertainment for new car enthusiasts far and wide, notes Automotive News. Automotive marketing in an on-demand world “On demand” has become a common element in today’s entertainment Read on! →


Is there any point to automakers tweaking their latest designs for young consumers? Not according to a University of Michigan study released today, according to Automotive News. Teen drivers – or potential drivers in their teen-age years, aka “Generation N” – are proving to be neutral in regards to the driving privilege. As U.S. light Read on! →


“I love you; I’m just not in love with you.” That appears to be General Motors’ stance when it comes to Facebook, reports Automotive News. On the eve of Facebook’s initial public offering, GM announced Tuesday that it will no longer buy Facebook ads, an advertising channel through which the automaker spent $10 million last Read on! →


If your hands feel clammy and you become nervous and fidgety if you’re away from Internet connectivity and social media for an extended period, you have a problem. The automotive industry is apparently happy to be your enabler, distracted driving and flaming auto accidents be damned. Despite objections from the U.S. Department of Transportation and Read on! →


Ever the social media maven among automakers, Ford has done it again. The Detroit Free Press reports that Ford has produced an application for Facebook entitled Plug N Play in Electric City with the 2012 Focus Electric. The app allows consumers to take a virtual trip in a Focus Electric, with the hope that it Read on! →