Car salespeople who offer a no-pressure, honest sales face to the public will still engage in a number of psychological tricks and triggers to get you to buy that new car. Typically it’s perfectly legal. Thus, consumers should know car salespeople tricks of the trade before going shopping at a lot. Car salespeople are trying Read on! →


When people make decisions, they generally adjust their outlook based upon a set perception, or anchor. Once a person has established an anchor to compare related circumstances against, that anchor tends to remain set in the individual’s mind. This process of bias is called anchoring, and the retail sales industry uses it to great advantage Read on! →