Taking into consideration what each auto brand has earned, what it is expected to earn, as well as a host of other factors, the marketing firm Millward Brown says it has determined which brands are the most “valuable” in the automotive world today. Data and market research The seventh-annual 2012 BrandZ Top 100 Most Valuable Read on! →

In the annual BrandZ Top 100 survey conducted by market research company Millward Brown, BMW has moved into the lead when it comes to the most valuable auto brands worldwide. The number one slot was previously held by Toyota Motor Corp., but Toyota’s recent trouble with mechanical failure and design flaws has knocked it back Read on! →

In the automotive industry, tastes change, and as a result, brand value fluctuates. As new models come and go and partnerships are forged and broken, the perceived value of an automotive brand changes as the public and investment community’s perception changes. For now, BMW has beaten out Toyota on the Brandz Top 100 list as Read on! →