Euro 2012 is hot, and soccer fans worldwide are eating it up. General Motors cashed in on the soccer wave by partnering with the Manchester United squad for an advertising campaign. Now Hyundai is following suit. According to Bloomberg, the South Korean automaker has aimed at European sports fans by partnering with Germany’s Lukas Podolski Read on! →


When a corporation is looking to improve its public image, one way to go about it is to ally with a great partner. According to the Detroit Free Press, General Motors has struck up a five-year global marketing deal with British Premier League soccer powerhouse Manchester United. The Man U Red Devils are the most Read on! →