Marketing powerhouse J.D. Power and Associates does not think that hybrids or other green types of cars will sell well. Power thinks that a down economy and high buy-in costs may prevent hybrid cars from selling well for some time. Basic economics will often trump environmental considerations. Price among biggest considerations when purchasing The marketing Read on! →

Suzuki Motor Corporation is slashing its marketing budget in light of diminished sales and a shrinking number of Suzuki dealers. Automotive News reports that despite a 13 percent increase in sales across the global automotive industry through the first quarter of 2012, Suzuki dropped 2 percent to just 6,561 sales. Suzuki opts out Suzuki has Read on! →

Results of the most recent iteration of the J.D. Power automotive reliability study have been released, and Ford and General Motors are sitting pretty, reports the Detroit Free Press. Four of the top 10 brands listed in the J.D. Power and Associates study belong to Ford or General Motors. Overall, the level of automotive reliability Read on! →

JD Power and Associates has just released a consumer survey that ranks on-board satellite navigation systems in various cars. The top of the heap was the Garmin system in the Dodge Charger. Garmin makes two of three consumer favorites Auto loans allow  buyers to afford more features. According to USA Today, JD Power and Associates Read on! →

A new study by J.D. Power and Associates says that sales for electric and hybrid cars will be slow for at least a decade. The report uses current sales estimates of hybrid and electric cars, which are a small fraction of the market, to estimate growth for the next decade. The report estimates that by Read on! →

Since the price of gas has been shooting up, car buying habits among Americans have changed accordingly. However, American consumers are not buying as many green cars such as hybrids and electric cars as they are compact and subcompact cars that sip the gas tank. Almost 60 percent of Americans don’t love the Leaf A Read on! →

A big selling point for cars is the fuel economy, though many don’t read the label bearing the phrase “mileage may vary.” Apparently it varies a lot, as a JD Power and Associates survey of Japanese hybrid owners found actual hybrid fuel economy is a real sore spot. Hybrid fuel economy may vary There are Read on! →