Hyundai’s CEO in the U.S. said last week that, in its push to keep sales brisk stateside, the automaker would back off on entering the pickup segment and concentrate more on six and seven passenger crossover SUVs. Hyundai wants momentum to continue Hyundai North America had a good year in 2011. Besides enjoying high sales, Read on! →


Taking into consideration what each auto brand has earned, what it is expected to earn, as well as a host of other factors, the marketing firm Millward Brown says it has determined which brands are the most “valuable” in the automotive world today. Data and market research The seventh-annual 2012 BrandZ Top 100 Most Valuable Read on! →


Alabama’s controversial new immigration law is the strictest in the nation. Last week, a German executive with  Mercedes Benz was stopped by Tuscaloosa police and arrested for not having proper identification. Many in the state are now questioning the immigration policy, fearing it may cost the state money from foreign-owned corporations. Jailed for not having Read on! →


Euro 2012 is hot, and soccer fans worldwide are eating it up. General Motors cashed in on the soccer wave by partnering with the Manchester United squad for an advertising campaign. Now Hyundai is following suit. According to Bloomberg, the South Korean automaker has aimed at European sports fans by partnering with Germany’s Lukas Podolski Read on! →


The Hyundai Equus seems to be the luxury sedan that people never look at. However, Hyundai has sold more of them than the company expected, so it has been decided the car is going to receive a bonus in the form of a bigger V-8. Other sales prize was steak knives Unbenownst to many, Hyundai Read on! →


The redesigned 2012 Hyundai Azera is now on the market, reports Automotive News. The luxury sedan costs $6,600 more than the previous year’s model, but the addition of more upscale features, horsepower and stylistic flourishes help make up the difference. Including shipping, Hyundai’s new Azera starts at $32,875. Azera luxury means comfort For a luxury Read on! →


For the first time in approximately four years, the primarily labor union of automotive workers for South Korean automaker Hyundai Motors has gone on strike. Reports indicate that labor officials will resume talks with Hyundai management by Wednesday. However, a partial strike is scheduled again for Friday, an indication that the sides may still be Read on! →


Kelly Blue Book, the main source for car purchasing and pricing information in the United States, has released its quarterly survey of new car buyers. The study is non-scientific but considered authoritative. The top five list shows both a shakeup in the popularity of vehicles and the effects of negative press. Shoppers ranked durability and Read on! →


The new season of “The Walking Dead” began this week and Halloween is right around the corner. That makes it a great time to revisit Robert Kirkman’s Hyundai Elantra Coupe Zombie Survival Machine. Never mind that it was unveiled over the summer. Elantra Coupe Zombie Survival Machine unveiled A Hyundai Elantra may not seem at Read on! →