When a corporation is looking to improve its public image, one way to go about it is to ally with a great partner. According to the Detroit Free Press, General Motors has struck up a five-year global marketing deal with British Premier League soccer powerhouse Manchester United. The Man U Red Devils are the most Read on! →


“I love you; I’m just not in love with you.” That appears to be General Motors’ stance when it comes to Facebook, reports Automotive News. On the eve of Facebook’s initial public offering, GM announced Tuesday that it will no longer buy Facebook ads, an advertising channel through which the automaker spent $10 million last Read on! →


Automotive News reports that BMW has pulled out of talks with General Motors that were intended to lead to a cooperative partnership for producing fuel cell technology to power future vehicles. BMW has voiced its intention to partner with Toyota. According to BMW AG spokesman Alexander Bilgeri, GM is still in talks with BMW, but Read on! →


The National Highway Traffic Safety Administration has concluded its safety investigation into the Chevy Volt, giving the car a relatively clean bill of health. However, the Volt is still struggling to make it in the marketplace. Many Chevy dealers are refusing to take the plug-in hybrid cars off of GM’s hands. Safety issues investigated GM Read on! →


New jobs are good jobs when it comes to Detroit and the U.S. auto industry. The Detroit Free Press reports that General Motors is bringing approximately 200 new jobs to the insolvent city by partnering with local media-buying company Carat. Carat, which is owned by the London-headquartered Aegis Group, will open a new office on Read on! →


On May 15, General Motors decided that its return on investment for Facebook ads – a $10 million annual cash outlay – wasn’t floating its boat, so it killed its Facebook advertising campaign. This news came down mere days before Facebook’s IPO, which began with high expectations but ended rather flat. Now, the Huffington Post Read on! →


Return business is gold for any retailer. For automotive dealers, it’s a diamond chariot. General Motors realizes this, which is why the automaker will be dishing out employee bonuses based upon owner loyalty. These customer loyalty rewards will apply to at GM North America salaried employees from engineers to field representatives. Keep them coming back Read on! →


Detroit’s image has been taking a pounding for decades. Michael Moore’s 1989 documentary film “Roger and Me” was less than complimentary of then-GM chair Roger Smith, and the public image of the “Big 3” automakers (Ford, General Motors and Chrysler) certainly wasn’t helped by the automotive bailout. That image needs to be repaired if Detroit Read on! →


General Motors has delayed the delivery or sales of around 60,000 vehicles already on dealer’s lots due to a glitch in the OnStar crash notification system. The proactive move may have saved it a more expensive recall campaign, if left unattended until the future. OnStar glitch won’t report some crashes General Motors says that, unless Read on! →


A General Motors production plant in Spring Hill, Tenn., is planning to begin hiring new workers early next year. The plant is gearing up to produce the Chevrolet Equinox. The catch? New workers can expect to make about half of the industry standard wage. Saturn plant re-tooled The plant opened officially with the pushing of Read on! →