On May 15, General Motors decided that its return on investment for Facebook ads – a $10 million annual cash outlay – wasn’t floating its boat, so it killed its Facebook advertising campaign. This news came down mere days before Facebook’s IPO, which began with high expectations but ended rather flat. Now, the Huffington Post Read on! →


Return business is gold for any retailer. For automotive dealers, it’s a diamond chariot. General Motors realizes this, which is why the automaker will be dishing out employee bonuses based upon owner loyalty. These customer loyalty rewards will apply to at GM North America salaried employees from engineers to field representatives. Keep them coming back Read on! →


Detroit’s image has been taking a pounding for decades. Michael Moore’s 1989 documentary film “Roger and Me” was less than complimentary of then-GM chair Roger Smith, and the public image of the “Big 3” automakers (Ford, General Motors and Chrysler) certainly wasn’t helped by the automotive bailout. That image needs to be repaired if Detroit Read on! →


General Motors has delayed the delivery or sales of around 60,000 vehicles already on dealer’s lots due to a glitch in the OnStar crash notification system. The proactive move may have saved it a more expensive recall campaign, if left unattended until the future. OnStar glitch won’t report some crashes General Motors says that, unless Read on! →


A General Motors production plant in Spring Hill, Tenn., is planning to begin hiring new workers early next year. The plant is gearing up to produce the Chevrolet Equinox. The catch? New workers can expect to make about half of the industry standard wage. Saturn plant re-tooled The plant opened officially with the pushing of Read on! →


Critics of green and hybrid vehicles have noted that the technology is still too expensive to consumers for it to take off. General Motors would like to change that, reports Automotive News. The automaker has announced very competitive pricing on the 2013 Chevrolet Malibu Eco. The sticker price for the GM electric vehicle when it Read on! →


Shared parts purchasing is sure to save General Motors and PSA Peugeot Citroen money as their partnership moves forward. But as Automotive News points out, neither member of the partnership has defined how it will cut costs of new model development. Many details of partnership still unknown Reports indicate that GM already had a plan Read on! →


A motorist in England suffered a minor crash last fall that caused his air bag to deploy. However, the bag punctured in the accident, leading to the man’s death from inhaling the poisonous fumes. Air bag deployed, punctured Ronald Smith, of Mardsen, South Shields, was driving his Vauxhall Insignia home from work in Hartlepool, England, Read on! →


Chevy Volt reviews are beginning to come out. There is mixed sentiment about the car. The Chevy Volt is the first entry by General Motors into the hybrid and electric car field. It has been hotly anticipated. Critics contend that the car is too reliant on its gas engine to truly compete with other hybrids. Read on! →


General Motors has responded strongly to the Chevy Volt catching fire after crash testing and the subsequent investigation. GM is contacting Volt owners and giving them the option of a loaner vehicle if they are concerned about safety. New crash tests create sparks It was recently revealed that a Chevrolet Volt had caught fire weeks Read on! →