Sales of the Fiat 500 Abarth were sluggish until the Italian automaker took a page from the tried and true “sex in advertising” playbook. The ongoing Fiat Abarth commercial campaign featuring Romanian supermodel Catrinel Menghia, which debuted during the 2011 Super Bowl broadcast, has helped propel the brand to record sales through March 2012. Parent Read on! →


The 2013 Fiat 500 Abarth has made a big splash, in no small part because of the racy Super Bowl commercial starring striking Romanian-Italian supermodel Catrinel Menghia. Fiat is banking on the tall, small hatchback sending some pulses soaring with its retro styling and spirited engine. Motor Trend took it for a test drive, are Read on! →


A very popular type of sports car from the past few decades has been the “hot hatch,” or small hatchbacks tuned to deliver speed with fuel economy. A fast version of the Fiat 500, the Abarth 500, is set to debut in America in the near future. Tribute to Fiat racing history Italian auto firm Read on! →


Fiat has returned to America, bringing chic minicars to the few who can buy them. The performance model, the Fiat 500 Abarth, is arriving at dealerships in March. Feel the rumble of 160 horses For those who relish a small car that has gusto, Fiat announced last year that it would unleash the Fiat 500 Read on! →