On May 15, General Motors decided that its return on investment for Facebook ads – a $10 million annual cash outlay – wasn’t floating its boat, so it killed its Facebook advertising campaign. This news came down mere days before Facebook’s IPO, which began with high expectations but ended rather flat. Now, the Huffington Post Read on! →


Once upon a time, teenagers pined for the day they’d receive their drivers’ licenses; it was a right of passage. Today, a study by the University of Michigan in Ann Arbor finds that teen drivers would rather navigate the information superhighway than the interstate highway system. Simply put, U.S. teens of driving age prefer having Read on! →


Auto unveiling used to be the exclusive domain of car shows. With social media like Facebook and Twitter, however, automakers are able to transform the experience into customizable entertainment for new car enthusiasts far and wide, notes Automotive News. Automotive marketing in an on-demand world “On demand” has become a common element in today’s entertainment Read on! →


“I love you; I’m just not in love with you.” That appears to be General Motors’ stance when it comes to Facebook, reports Automotive News. On the eve of Facebook’s initial public offering, GM announced Tuesday that it will no longer buy Facebook ads, an advertising channel through which the automaker spent $10 million last Read on! →


Remember, General Motors was for Facebook before it was against it. Sources report that GM is in discussions with Facebook that may result in the automaker reversing its decision to pull out of the Facebook paid ads game. Since suspending all paid Facebook ads in May, GM has still maintained a free brand presence on Read on! →


Ever the social media maven among automakers, Ford has done it again. The Detroit Free Press reports that Ford has produced an application for Facebook entitled Plug N Play in Electric City with the 2012 Focus Electric. The app allows consumers to take a virtual trip in a Focus Electric, with the hope that it Read on! →


A decade ago, Facebook didn’t even exist. Today, it seems indispensable. The final proof came Monday when Mercedes Benz announced it would be putting a Facebook app in some of its 2013 models. It will be only one feature of the automaker’s new in-vehicle telematics system. The system is slated to be unveiled this week Read on! →


Car Deal Expert has a new look and a new set of features and services to go along with it. The new CDE now facilitates vehicle purchases, and it aims to make car shopping simple and quick. Our new site also features an industry-leading service that allows car buyers to reduce the price they pay Read on! →