On May 15, General Motors decided that its return on investment for Facebook ads – a $10 million annual cash outlay – wasn’t floating its boat, so it killed its Facebook advertising campaign. This news came down mere days before Facebook’s IPO, which began with high expectations but ended rather flat. Now, the Huffington Post Read on! →

“I love you; I’m just not in love with you.” That appears to be General Motors’ stance when it comes to Facebook, reports Automotive News. On the eve of Facebook’s initial public offering, GM announced Tuesday that it will no longer buy Facebook ads, an advertising channel through which the automaker spent $10 million last Read on! →