As the Japanese auto industry looks to increase production at North American factories, Toyota and Nissan have prepared for a major sales push, returning to major factory-to-dealer incentives. Cash, interest rate and lease incentives will apply to the majority of vehicles Toyota and Nissan sell in the U.S., reports Automotive News. The incentive plans have Read on! →

The road to recovery for automakers will not be easy. That’s what General Motors Vice President of Marketing Joel Ewanick recently told Automotive News in an interview. GM has waded through bankruptcy and tremendous turnover, which might seem to make any deals designed simply to move product fast attractive. However, Ewanick insists that GM must Read on! →

New car prices are down from last year. That coupled with the dropping price of gasoline could make this summer a little rosier for recession-weary motorists. Fuller inventories Many auto dealer are offering discounts that were not seen last year because of the shortage of vehicles from Asian automakers. The output from those automakers suffered Read on! →