Chrysler Group is taking an nontraditional approach to marketing lately. Rather than focusing its efforts in the same old places, Chrysler is targeting areas like malls, schools and music concerts with its “Ride & Drive” program. The underlying principle is that consumers are less stressed than they are at a dealership and will be easier Read on! →

Late Monday evening, Chrysler Group LLC pulled off the kind of social media striptease maneuver that quickens the pulse and leaves supercar fans wanting more. At 11:59 p.m. Monday, the automaker revealed the first official image of the next SRT Viper supercar. The black-and-white line drawing on the driveSRT Facebook page showcased the performance coupe’s Read on! →

Automotive News reports that Chrysler Group will be reopening some doors in the Motor City. The automaker’s Conner Avenue Assembly Plant in Detroit, Mich., will start production again in order to accommodate the next-generation SRT Viper supercar. Conner plant will provide nearly 150 jobs Nearly 150 hourly and salaried jobs will be created in Detroit Read on! →

Consumers in the market for a pre-owned vehicle from participating Chrysler, Dodge, Jeep and Ram Truck dealerships have yet another reason to take the plunge, reports Automotive News. Used vehicle buyers at participating dealers have the option of signing up for a free, three-month trial subscription to Sirius XM satellite radio and its wide selection Read on! →

Chrysler Group CEO Sergio Marchionne has announced that the automaker will pay bonuses to its hourly and salaried employees, reports the Detroit Free Press. Via a corporate e-mail sent Jan. 31, Marchionne praised Chrysler employees for contributing to the introduction of 16 new or revamped cars in 2010. Bonuses will be delivered on Feb. 11, Read on! →

The Chrysler Group has announced plans for a major investment in its Jeep production plant in Toledo, Ohio. Automotive News reports that the automaker will direct $500 million toward the improvement of the Toledo North Assembly Complex, where Jeep and other vehicles are built. The money will both improve the Toledo plant’s production capability and Read on! →

Just because everyone else is doing it doesn’t mean Chrysler Group needs to follow, said CEO Sergio Marchionne. Marchionne told the automotive press that he feels there is “no need” for Chrysler to follow in the footsteps of competitors General Motors Co. and Ford Motor Co. by offering its white-collar workers pension buyouts. Lowering outsized Read on! →

Good hiring news is on tap for the Chrysler Group, reports Automotive News. In preparation for production of the 2013 Jeep Grand Cherokee clean diesel, Chrysler will add a third shift at a Detroit SUV plant. This will mark the diesel Grand Cherokee’s first appearance on the North American market since 2008, said company spokesman Read on! →

Fiat-managed property Chrysler continues to face the flames as a new U.S. Chrysler recall has skidded into the news. After having previous recall trouble because of failing brakes and sticky accelerators, new recalls involve five models and almost 600,000 vehicles. The Chrysler group reported potential safety hazards to the U.S. National Highway Traffic Safety Administration Read on! →