Sales of the Fiat 500 Abarth were sluggish until the Italian automaker took a page from the tried and true “sex in advertising” playbook. The ongoing Fiat Abarth commercial campaign featuring Romanian supermodel Catrinel Menghia, which debuted during the 2011 Super Bowl broadcast, has helped propel the brand to record sales through March 2012. Parent Read on! →

The 2013 Fiat 500 Abarth has made a big splash, in no small part because of the racy Super Bowl commercial starring striking Romanian-Italian supermodel Catrinel Menghia. Fiat is banking on the tall, small hatchback sending some pulses soaring with its retro styling and spirited engine. Motor Trend took it for a test drive, are Read on! →