Marketing powerhouse J.D. Power and Associates does not think that hybrids or other green types of cars will sell well. Power thinks that a down economy and high buy-in costs may prevent hybrid cars from selling well for some time. Basic economics will often trump environmental considerations. Price among biggest considerations when purchasing The marketing Read on! →


Automotive industry giants continue to jockey for position. According to Automotive News, a familiar name continues to sit atop the automotive sales throne. Toyota’s April auto sales were up 12 percent, well about the 2 percent gain experienced by the rest of the industry. It was enough to keep Toyota ahead of fast-charging rival Chrysler Read on! →


April car sales figures are being released, and domestic automakers appear to have made out like bandits. Ford, Chrysler and General Motors all experienced considerable sales increases as higher gas prices sent consumers looking for more fuel efficient vehicles. However, sales of hybrid models were not behind the rise in sales. Crossovers boost April sales Read on! →


With fear of a double-dip recession on the minds of auto industry executives, drastic measures have been undertaken that have sent shock waves through the once steady world of auto advertising. Where size and experience once guaranteed an advertising agency’s future business with automakers, now the same automakers are looking to shake things up as Read on! →


October was a great month for car makers as sales picked up, but the gap between truck sales and car sales has widened. This gap between the number of trucks purchased and number of cars purchased is a bit surprising. The assumption would be that in a down economy, more people would be buying economical, Read on! →


Surprisingly enough, luxury car sales are climbing. The economy may seem dismal, but car sales in general are beginning to increase. One of the few luxury car brands that didn’t post a gain was Volvo. The embattled Swedish car line has seen sales slip. Mercedes Benz has gained the edge overall, finally overtaking Lexus in Read on! →


September auto sales are up from a year ago. September of 2009 had dismal sales figures. Just like home sales slumping after the expiration of the tax credit, the end of Cash for Clunkers saw car sales drop off slightly. However, modest gains have been realized since that time. However, September sales were only a Read on! →