New car prices are down from last year. That coupled with the dropping price of gasoline could make this summer a little rosier for recession-weary motorists. Fuller inventories Many auto dealer are offering discounts that were not seen last year because of the shortage of vehicles from Asian automakers. The output from those automakers suffered Read on! →

When people make decisions, they generally adjust their outlook based upon a set perception, or anchor. Once a person has established an anchor to compare related circumstances against, that anchor tends to remain set in the individual’s mind. This process of bias is called anchoring, and the retail sales industry uses it to great advantage Read on! →