General Motors gave Detroit Tigers pitcher Armando Galarraga a Corvette following his near-perfect game. The 2010 Chevrolet Corvette convertible is worth $53,000, but Crain’s Detroit Business reports that the media exposure the gesture brought to GM was worth approximately $9 million. A non-contracted study by research group Joyce Julius & Associates Inc. tracked the exposure Read on! →

In the automotive industry, tastes change, and as a result, brand value fluctuates. As new models come and go and partnerships are forged and broken, the perceived value of an automotive brand changes as the public and investment community’s perception changes. For now, BMW has beaten out Toyota on the Brandz Top 100 list as Read on! →