Auto unveiling used to be the exclusive domain of car shows. With social media like Facebook and Twitter, however, automakers are able to transform the experience into customizable entertainment for new car enthusiasts far and wide, notes Automotive News. Automotive marketing in an on-demand world “On demand” has become a common element in today’s entertainment Read on! →

The road to recovery for automakers will not be easy. That’s what General Motors Vice President of Marketing Joel Ewanick recently told Automotive News in an interview. GM has waded through bankruptcy and tremendous turnover, which might seem to make any deals designed simply to move product fast attractive. However, Ewanick insists that GM must Read on! →