With fear of a double-dip recession on the minds of auto industry executives, drastic measures have been undertaken that have sent shock waves through the once steady world of auto advertising. Where size and experience once guaranteed an advertising agency’s future business with automakers, now the same automakers are looking to shake things up as Read on! →

Have you been greenwashed today? It’s more than likely, if you’ve watched television, read a magazine or surfed an auto website. America’s auto advertising is littered with promises that each automaker’s vehicles deliver on the green promise consumers have become conditioned to expect. Like trained seals, viewers bark with excitement over just how many trees Read on! →