Montreal Chevy dealer uses 2012 Sonic to perform hair wax

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A 2012 Chevy Sonic at the 2011 St. Louis Auto Show.

Wax your hair today in a Chevrolet! (Photo Credit: CC BY/AmericanTaurusDriver/Wikipedia)

Some companies claim that ultrasound hair removal is possible. Philippe Bond of Bond d’Essai Chevrolet in Montreal, Quebec, believes in using another type of sonic hair-removal method. Bond, a performance artist, comedian and host of the French-Canadian edition of “The Price is Right” game show, participated in a publicity stunt to promote the 2012 Chevy Sonic sub-compact. He attached hair wax pads to various hairy areas on his legs and chest, then attached the pads to the bumper of a Sonic with ropes. A grotesque hair waxing followed.

A safe sub-compact, not rated for waxing

The 2012 Chevy Sonic received a five-star rating from the National Highway Traffic Safety Administration for crash safety. As Philippe Bond and anyone else with any sense should know, NHTSA tests do not factor in whether it is safe to use a vehicle for a hair waxing procedure. While robust automotive offerings may put hair on a driver’s chest, figuratively speaking, no vehicle is intended to actually wax off body hair.

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What would Bob Barker do?

While the starting price of the 2012 Chevy Sonic hatchback is right at less than $15,000, some question whether the price is wrong for Mr. Bond. Would uber-“Price is Right” host Bob Barker have used an automobile to wax his chest hair? Sure, Barker got a chance to show his stuff when he beat Adam Sandler into submission in “Happy Gilmore” and when his Claymation likeness single-handedly spayed and neutered all feral cats in the greater Los Angeles area on “Robot Chicken.” But Bob Barker has dignity. He would not wax himself with a car, even one as acclaimed as the 2012 Chevy Sonic sub-compact.

What Chevrolet wants you to know about the Sonic

The 2012 Chevrolet Sonic’s dynamic lines and aggressive, “ready-to-pounce” stance belie its sub-compact profile. An ECOTEC 1.4-liter turbocharged engine with 6-speed manual transmission combines power and smooth shifting moves, a fine combination for the only turbocharged engine in its class. With a 40 mpg highway rating, fine-tuned handling and the power to go 0 to 60 in 7.8 seconds, the new Chevy Sonic will have driving enthusiasts thinking about things other than a hair removal.

If an automotive hair waxing a la Philippe Bond were to go horribly wrong, standard OnStar safety communication services would enable the painfully hairless to summon medical aid.

The Philippe Bond Chevy Sonic hair waxing incident


Bond d’essai Chevrolet


Chevrolet Sonic

Philippe Bond blog (French) Autos:

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