The Volkswagen Beetle Fender edition, first revealed in a concept version at the 2011 Frankfurt Auto Show, will hit the U.S. showrooms this coming fall. No, it does not feature an exaggerated wheel-guard section. Instead, it is inspired by the iconic electric guitar maker, whose instruments were made famous by the likes of Jimi Hendrix, Read on! →


The Toyota Prius hybrid isn’t just for green hipsters any more. In fact, there’s a healthy history of Prius racing. Events like the 2011 Prius Cup are just one reminder that there are Toyota Prius race cars out there. Even hypermilers need to push the throttle once in a while. Prius racing for mpg Don’t Read on! →


Business rental vehicles are a vital part of everyday commerce in the U.S., and General Motors believes that this is more than enough reason to simplify the rental process. The Detroit News reports that 6 million GM OnStar subscribers will soon be able to rent GM vehicles through the San Francisco-based car sharing business RelayRides. Read on! →


Zipcar, the revolutionary car sharing service, is having its Initial Public Offering on April 13. The company is a bit different from a car rental company; customers don’t rent a car, they pay a subscription fee and have access to cars the company owns stationed in various places. Some believe high gas prices will drive Read on! →


The Los Angeles Auto show began in 1907 as a exhibition tent. Since that time it has grown into one of the world’s largest showcases of what is new in the automotive industry. This year’s show will be no exception. Opens in November In addition to new models and concept cars, the show will emphasize Read on! →


On May 15, General Motors decided that its return on investment for Facebook ads – a $10 million annual cash outlay – wasn’t floating its boat, so it killed its Facebook advertising campaign. This news came down mere days before Facebook’s IPO, which began with high expectations but ended rather flat. Now, the Huffington Post Read on! →


The Detroit Free Press reports that Ford is dissatisfied with its access to the South Korean market, thanks to the 2007 U.S.-Korea Free Trade Agreement negotiated by then-President George W. Bush and South Korean President Lee Myung-Bak. Ford argues that Congress – which never approved the agreement in the first place – isn’t doing enough Read on! →


On July 20, the final chapter in Christopher Nolan’s Batman trilogy, “The Dark Knight Rises,” will hit theaters. But the marketing machine has been moving at full speed for a while. Witness Chrysler’s “Imported from Gotham City” ad campaign, promoting the presence of the Chrysler 300 in the upcoming film. The car in the Chrysler Read on! →


As automakers vie to meet ever-increasingly stringent fuel economy standards, they are introducing a greater number of diesel cars. People are buying them, too, as sales of diesel cars have been picking up in recent months. Oil burners in vogue as sales of diesel cars increase More people are trying to squeeze every inch of Read on! →


Laying rubber on a nation’s cultural heritage doesn’t sound like a great way to open the throttle for automotive sales, does it? Yet that’s exactly what Ferrari unintentionally did Monday atop a 600-year-old wall surrounding the ancient Chinese city of Nanjing. A Ferrari China dealership employee did doughnuts in a $950,000 458 Italia atop the Read on! →