Car makers prepping Super Bowl car ads

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Darth Vader dog

Car makers are already teasing their Super Bowl car ads, such as Volkwagen's commercial with dogs barking the "Star Wars" theme. Image from Wikimedia Commons.

For many people, the best thing about the Super Bowl is watching the commercials. Every year, car makers have great Super Bowl commercials, and several car makers are teasing their Super Bowl spots ahead of the game.

Volkswagen sticks to ‘Star Wars’ theme

One of the most popular car commercials shown during Super Bowl 45, when the Green Bay Packers triumphed over the Pittsburgh Steelers, was the Volkswagen Passat commercial. As many remember, a young boy dressed as Darth Vader from the “Star Wars” films tries to “use the Force” to no avail, until his father sneakily uses the remote start for the family’s Passat.

[The Force is strong with people who shop for a Toyota in Atlanta]

Volkswagen is at it again with a new teaser, according to the Los Angeles Times. The new teaser, called “Bark Side,” has a bunch of dogs barking the “Imperial March” theme from the “Star Wars” films. Some of them are dressed up as characters from the films. The ad will reportedly air in the third quarter of the Super Bowl.

Audi vamps up ads for S7

Audi, according to AutoBlog, is planning to air an ad with a vampire theme for the new S7 sedan. A vampire driving an S7 arrives at a late-night party in the woods with a container full of O negative blood. Upon his arrival, the brightness of the LED headlamps causes the partying vampires to burst into flames.

New Suzuki ad snow joke

Suzuki, according to USA Today, is going to show the ad for the new Suzuki Kizashi, touting the car’s all-wheel-drive. The ad stars an Inuit man who tears up the snow in the new Kizashi with a sled dog in the passenger seat and reports to his wife that he traded in the sled.

Plenty more to come

There are plenty of other big car ads coming down the pike for the Super Bowl. Kia, according to Forbes, is going to show an ad starring super model Adriana Lima for the Optima Limited, an even racier version of the already sporty Optima sedan. Lexus, according to Mashable, has already released the teaser ad for its Super Bowl spot, which uses some visuals straight from “Jurassic Park” to show off the new GS, which the voice of Alec Baldwin assures us cannot be contained.


Los Angeles Times


USA Today



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