The 2011 Ford Ranger underwent a bold redesign; the small pickup was enlarged and given sumptuous curves. Despite decent sales and top safety awards, no one in North America is going to be able to buy one.
New Ranger wins top European safety award
The Ford Ranger underwent a bold redesign for the 2011 model year. The new model, according to the New York Times, is wider, longer, taller and has been redesigned with wonderful-looking curves. The new Australian-designed Ranger is nearly the same size as the F-150, though it consumes far less gas. According to Wikipedia, the 2011 Ranger sips from the tank, attaining up to 28 miles per gallon.
It also happens to be a rock star in the safety department. The 2011 Ranger has been awarded a five-star crash safety rating by Euro NCAP, the top crash-safety testing and certification board for Europe. According to MotorTrend, it scored an 89 percent in NCAP testing, the highest-ever score awarded to a pickup truck. NCAP testing is considered to be more strenuous than U.S. testing, as it looks at belted and unbelted passengers as well as striking pedestrians. Unfortunately, the 2011 Ranger will never be sold in America.
Out of Ranger range
Last year, it was announced that Ford was winding down the Ranger in the United States, preferring to focus on selling the F-150 instead. Ford introduced another V-6 F-150 this year, offering a 3.7-liter V-6 option along side the twin-turbo 3.5-liter EcoBoost V-6, according to the New York Times, and Ford is committed to a global “two pickup strategy,” by selling the F-150 domestically and the Ranger elsewhere. The plant that makes the Ranger has already been closed.
However, Ford is not entirely incorrect in its thinking. According to the Boston Globe, small or midsize pickups are only about 2 percent of the domestic car market. The Ranger, according to USA Today, represented 22 percent of small pickup sales in 2010, and there’s little point in preserving a less than one-quarter share of 2 percent of all car sales. The Ranger, the second-best selling small pickup in the U.S., was still only selling half as well as the leading mid-size truck in America, the Toyota Tacoma.
Chevrolet does have a new small truck
Though Ford is leaving North America behind, Chevrolet is not content to let the opportunity go to waste. Chevy, according to the New York Times, is unveiling a new version of the Chevrolet Colorado. The new Colorado has a similar redesign to the Ranger, by using the foreign design of the truck that has a little more panache than the one being currently sold. The new Colorado is based on the one built in Thailand.