Range Rover Evoque off to strong start

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The Range Rover Evoque is off to a good start with sales, as the sleek crossover offers a lot of bang for the buck. Photo Credit: Ed Callow/Wikimedia Commons/CC-BY

Land Rover has few peers among SUV makers; few brands offer the same combination of luxury and off-road capability. The new crossover SUV by the brand, the Range Rover Evoque, has made a strong start in sales.

Global orders up for Land Rover and Jaguar

Land Rover and Jaguar are owned by Tata Motors, the Indian car company that makes the Nano. Tata, according to BusinessWeek, is reporting global sales of Jaguar and Land Rover have increased this year.

In December, global deliveries of Jaguars and Land Rovers were up by 45 percent; 30,981 units were delivered that month. In the U.S., according to Land Rover’s media page, 4,743 Land Rovers sold in that month. Land Rover ended the year with 38,099 units sold in the U.S.

Tata is reporting global sales are rising on the back of the new Evoque (pronounced “evoke”) crossover SUV, which, according to Land Rover, has gotten off to a decent start for a luxury crossover SUV, selling 2,244 units in the first three months it has been on sale in the United States. Tata, according to BusinessWeek, received 32,000 orders for it globally during that time.

Lots to love

According to ABC, the Evoque comes with a turbo-charged four-cylinder Ford engine, producing 240 horsepower. The car comes with a six-speed automatic transmission and has the rotary dial gear selector from Jaguar instead of a gearstick. Paddle shifters are also an option, according to Land Rover. The turbo four-cylinder also gets impressive mileage: 18 miles per gallon in the city and 28 miles per gallon highway for a combined 23 mpg.

It is a Range Rover, so luxury is mandatory. Leather seating, 8-inch center console touchscreen, connectivity for digital devices, automatically dimming rearview mirror, interior lighting and other amenities are standard. The rear-view Parking Assist camera, full-time all-wheel-drive, four-wheel disc brakes and traction control are also standard. It’s available as a two-door coupe as well as a four-door. The car won North American Truck of the Year at the Detroit Auto Show, according to USA Today.

Strong competitor

The base Range Rover Evoque is $43,995. As far as other luxury brands go, few options deliver as much for that price.

Competing luxury crossovers, such as the Mercedes GLK350, BMW X3, Acura ZDX, Lexus RX, Cadillac SRX and Audi Q5 all start at lower prices, but once options like leather seating and parking assist cameras are added, they end up at about the same price as the standard Evoque. The Porsche Cayenne, which starts at $48,200, costs more than $50,000 once options are added. The BMW X3 and Audi Q5, in both engine configurations, have comparable or better city mileage, but no luxury crossover SUV offers better highway mileage and none offers as many goodies with the base model.




USA Today

Land Rover: http://www.landrover.com/us/en/rr/range-rover/

Land Rover media page: http://us.medialandrover.com/php/news.php?news_id=617

BMW X3: http://www.bmwusa.com/standard/content/vehicles/2012/X3/default.aspx

Audi Q5: http://models.audiusa.com/q5/models


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