The automotive wing of German holding company Porsche Automobil Holding SE is poised for a big sales year in 2012. According to the brand’s top sales and marketing executive Bernhard Maier, Porsche Zwischenholding GmbH expects significant growth in new car sales in 2012. That growth will be only partially dependent upon sales from Volkswagen AG, of which Porsche SE owns nearly 51 percent.
Another record year for Porsche
Maier told Automotive News Europe that Porsche expects new car sales to increase by more than 6.5 percent in 2012. That will best last year’s record sales pace for the elite sports car and SUV maker, the best sales sales year in Porsche brand history. Early totals indicate that Porsche sold more than 115,000 units globally, up from 97,000 in 2010. Porsche’s previous annual sales high came in 2007, when 103,000 cars were sold.
Last year’s sales were buoyed by Porsche’s Cayenne SUV, which accounted for half of the automaker’s global sales. Sales of the four-seat Panamera also contributed mightily to Porsche’s success. Sales of the Panamera were up 21 percent in 2011, with more than 27,000 units sold worldwide.
Barring economic disaster, Maier forecasts that the global automotive market will also grow by 6.5 percent in 2012, on the strength of 66 million vehicle sales.
“Whatever happens, we want to grow faster than the market,” Maier said.
A tale of global sales success
Porsche expects to see significant sales growth in the United States, which is the automaker’s largest market. Last year, Porsche new car sales went up by nearly 15 percent, with just less than 29,000 vehicles sold.
“We will continue to grow in 2012, especially during the second half of the year when the new 911 is fully available in North America,” Maier said.
Massive sales increases occurred across Asia and Russia in 2011, notes Automotive News. Porsche sales were up 67 percent in China, 76 percent across southeast Asia and more than 40 percent in Russia. Porsche has 40 dealers in China currently and expects to open 10 more by the end of 2012 and 30 more by 2014. Also by the end of 2014, the number of Porsche dealerships in Europe is expected to rise from 336 to 400, said Maier.
By 2018, Porsche expects to increase its global network from the current 700 to 1,000. Dealerships in China and Latin America will lead the way.