Toyota reaches milestone by selling 1 millionth Prius

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Toyota has just announced that the millionth Toyota Prius has been sold in the United States. Image from Wikimedia Commons.

Toyota Motor Co. has reached a milestone, having sold the 1 millionth Prius in the U.S. The Prius is the most popular hybrid car in the U.S., having never been outsold by any other model of hybrid car in the American market. The car continues to be the best seller among hybrids and is off to a grand start this year.

Toyota Prius reigns supreme as most popular hybrid

Toyota Motor Company recently announced it sold its 1 millionth Prius in the United States, reaching a milestone for the popular hybrid car, according to USA Today. The Prius has been the best selling hybrid car model since its introduction to the United States in the year 2000, and few other hybrids or green vehicles have come close to threatening it. The car wasn’t an enormous splash when it was introduced, but rising gas prices helped propel sales of the Prius and other hybrids, and the car became incredibly popular by 2008. The Prius is also best-selling hybrid car worldwide. Toyota has sold 3 million of them total. Since the first one was sold in 2000, 97 percent are still on the road.

New boom for 2011

Sales of Prius, or as USA Today observes, “Prii,” are experiencing a renaissance in 2011 as oil and gas prices have begun to rise on the back of political instability in the Middle East. In the first few months of 2011, Prius sales shot up by 51 percent; Americans bought 42,779 of them in the first three months of this year. The Prius makes up 60 percent of this year’s hybrid car sales so far, and dealers have been reduced to an 18-day supply of the cars since production has been affected by the tsunami and earthquake in Japan.

Benchmark for government initiative

The Obama administration has asserted all along that it has energy policy in the forefront of its priorities. President Obama has called for CAFE standards to rise to a combined 50 miles per gallon, which some have contended is approaching the impossible for a typical passenger car with an internal combustion engine. A combined 50 miles per gallon is exactly what the Toyota Prius gets. As fuel prices rise, cars that get better fuel economy become that much more of a commodity.


USA Today


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