Common tools used by automakers to boost sales of vehicles that aren’t selling well are cash rebates and related vehicle incentives. Rebate amounts are generally small, no more than a few thousand dollars for even the most expensive vehicles. Sometimes, however, an automaker like Maybach goes for broke. The ultra-luxury automaker is offering a massive $100,000 rebate.
Enter the six-figure rebate
Maybach vehicles are among the most expensive rides around, typically the chariots of well-to-do motorists. As such, sales numbers of the vehicles are typically modest. That’s how a $100,000 rebate is born. Who can resist getting that much money back, particularly after you’ve paid several hundred thousand dollars? It’s a tremendous bargain at between 21 percent and 27 percent of the list price of the vehicle.
Witness the price points for which Maybach vehicles are known. The V12 Maybach Type 57 is priced from $376,300 to $416,000, depending upon extras. The even more exclusive Type 62, which is commonly used by the chauffeured set according to AOL Autos, runs anywhere from $427,700 to $467,600. That doesn’t count options or customization, which can add more than $20,000 to the base price.
A 27 percent cash rebate on a Maybach makes quite a bit more difference than the same rebate on an $11,000 Nissan Versa. After the rebate, the Versa costs about $8,000. An even less expensive make like a Hyundai would only save a few hundred dollars. Same percentage discount, but the money back doesn’t look as sexy in print.
Daimler is killing the Maybach
Call it inventory liquidation. Maybach parent automaker Daimler is reportedly offering such a large cash rebate because the Maybach brand will no longer exist after the completion of the current model year. Forbes notes in a recent report that Daimler hasn’t turned a profit on Maybach since 2002, when the brand was introduced.
Wait, there’s a catch
If you’re about to rush out and buy a Maybach for the $100,000 rebate, consider this first. This six-figure cash rebate incentive is a direct-to-dealer discount, which means it is barely publicized. Maybach dealers aren’t even required to pass the $100,000 along to a less-than-informed buyer, according to Forbes. If it comes down to sale or no sale based upon the presence of the rebate, however, it is likely that dealers will cave in, considering that the Maybach brand will soon be dead.