Sunday’s General Motors’ Super Bowl ad for the Chevrolet Silverado, set amidst the backdrop of the 2012 Mayan apocalypse, claims that a Ford F-150 owner didn’t make it to safety because of his choice of vehicle. Ford, which isn’t buying into GM’s Mayan calendar jockeying, has demanded that the ad be removed from circulation, reports the Detroit Free Press. General Motors has thus far stood by its pronouncement.
Mayan calendar ad ran during first quarter
During the first quarter of the television broadcast of Sunday’s Super Bowl contest between the New York Giants and the New England Patriots, a General Motors commercial ran which introduced a nightmare landscape of destruction ripped straight from the Mayan calendar. The year is 2012 and the Mayan apocalypse is upon the Earth.
Amidst the flames, pestilence and rubble, a cadre of Chevrolet Silverado drivers take a moment to converse at a meeting point before embarking upon a long day of strenuous work, presumably involving cleanup. General Motors takes this opportunity to opine that even when humanity has come to the end of its roughly 200,000-year run, having the right truck means the difference between living to fight another day and falling into the darkness.
That truck, according to General Motors, is the Chevrolet Silverado.
A dialogue occurs between two of the survivors. One wonders whether Dave, a Ford F-150 owner, will be in attendance:
Chevy apocalypse survivor #1: “Where’s Dave?”
(Awkward silence and long faces)
Chevy apocalypse survivor #2: “Dave didn’t drive the longest-lasting, most dependable truck on the road. Dave drove a Ford.”
‘Chevy trucks: From the beginning of your work day to the end of the world’
In a written statement, GM identified that Ford requested even before the Super Bowl air date that the Mayan calendar apocalypse ad be pulled, and called the Chevrolet Silverado commercial both unfair and untrue.
“The devastation and destruction predicted to occur (in 2012) by the Mayan calendar includes giant attack robots, meteors and frogs falling from the sky,” noted GM. It also pointed out that the advertisement is clearly a spoof, and that Ford should relax.
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” GM Global Chief Marketing Officer Joel Ewanick said in a statement to the automotive media.
Ford defends market leadership
Ford’s global marketing chief Jim Farley pointed to Ford’s 35 years of ongoing dominance in the U.S. pickup truck market, and insisted that Ford will continue to challenge General Motors’ claims regarding durability.
Through legal counsel Lynne Matuszak, Ford issued a cease and desist letter.
“I write to demand that you refrain from running this commercial,” writes Matuszak. “Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford’s pickup trucks.”
The ad not only ran during the Super Bowl, but it can be seen on the Silverado website, as well as on Facebook.
GM fires back
“We can wait until the world ends, and if we need to, we will apologize,” said Ewanick. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
The Chevrolet take on the Mayan apocalypse
Universe Today: http://www.universetoday.com/38125/how-long-have-humans-been-on-earth/