Reports are emerging of Jaguar cutting prices and adding more stuff to entice more buyers. Jaguar, the British luxury car brand, has not been selling too well in these United States and the company is expanding its range of engines and adding all-wheel-drive, a first, to certain models.
Jaguar cutting prices to completely unaffordable, but less so
Jaguar, the vaunted English luxury car brand, hasn’t been moving a whole lot of units in the United States. Everywhere else, the brand does fine, but Yankees haven’t exactly been flocking to Jaguar with the kind of momentum BMW fans do.
According to Businessweek, 12,276 people took delivery of a Jaguar (that’s Jag-you-are, not Jag-w-are) in 2011, compared to 247,907 for BMW last year, according to Bloomberg. Among the reasons why is that Jaguar doesn’t make cars with all-wheel-drive which, according to Businessweek, that puts them at a disadvantage in Snow Belt states.
The high price of a Jag is also a hindrance, as few can afford the $50,000-plus price tag, which the company wants to do something about. According to AutoGuide, Jaguar cutting prices has been reported, along with adding AWD to some models.
Base model cut by seven grand
Reports of Jaguar cutting prices are not exaggerated, as the company has reducing the price of the XF by $7,000. However, the auto loans one needs to get one will still be substantial, as the price is now $47,850, before options.
The engine range has also been updated for the 2013 XF, now available with a turbocharged 2.0-liter 204 horsepower four-cylinder from Ford, according to AutoBlog, as well as a supercharged 3.0-liter V-6, good for 340 horsepower. There are also two supercharged 5.0-liter V-8 engines, a 470-horsepower version in the XF Supercharged and a 510-horsepower version in the XFR. The V-6 comes in at $50,000 even, before an $875 destination charge. The XF Supercharged is still $68,000 and the XFR became slightly more expensive, increasing from $82,000 to $83,200.
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The base 2013 XJ, Jaguars longer sedan, has also been reduced in price by $500, to $73,200, which shares the supercharged V-6 with the XF and will also feature, according to AutoGuide, in the upcoming F-Type roadster. All-wheel-drive is available for the V-6 XF and XJ, at a $3,000 and $3,500 premium, respectively.
According to AutoBlog, the base XF, with the turbo 2.0-liter engine, will also get Jaguar’s stop-start technology, as Jaguar cutting prices is paired with a drive to boost fuel economy. Another fuel saving feature on Jaguar is the shoddy reliability, as the brand is known for breaking down to keep from running and thereby using up fuel, just like it’s sibling, Range Rover.
Jaguar is also replacing the standard six-speed automatics with an eight-speed paddle shifted unit from ZF.
Whether will boost their sales remains to be seen, but it might not. BMW sells more 3 series sedans than Jaguar does cars, so Jaguar cutting prices to just under $50,000 might not do it alone.