The Hyundai Equus seems to be the luxury sedan that people never look at. However, Hyundai has sold more of them than the company expected, so it has been decided the car is going to receive a bonus in the form of a bigger V-8.
Other sales prize was steak knives
Unbenownst to many, Hyundai offers a full-size luxury sedan, the Equus, which has all the hallmarks of the typical Hyundai. It offers fantastic value for money but, due to having much less flash, gets much less attention compared to other brands in the segment, such as Lexus, BMW or Mercedes-Benz.
It isn’t the biggest seller for the brand, either. In 2011, according to the Wall Street Journal, Hyundai sold 645,691 cars in the U.S., most of which being economical sedans like the Elantra and Sonata, which according to the Chicago Tribune, accounted for a full third of sales in the U.S., as 225,961 Sonatas were sold.
By comparison, according to AutoBlog, only 3,193 Equus sedans were purchased last year. However, that was far more than the 2,000 that Hyundai expected to sell. As a reward for beating sales expectations, Hyundai is giving the Equus a bigger motor.
Behold the 5-liter beast
The previous Equus had a 4.6-liter, 385 horsepower V-8, mated to a six-speed automatic transmission. Hyundai is upgrading the motor to the 5.0-liter from the Genesis R-Spec, which produces a much more impressive 429 horsepower. The 2012 Equus will get the new motor in all trims, as well as an eight-speed automatic transmission.
The Equus is an eight-cylinder luxury cruiser and as such, fuel economy isn’t the most important consideration, as it only returns 15 miles per gallon city, 23 mpg highway, compared to 16 mpg city and 24 mpg highway for the previous model. It also has parking assist, satellite navigation, dual-zone climate control and 12-way adjustable front seats and a 7.1 speaker system by Lexicon.
Great buy for price
Reviews, such as the 12-month review by Inside Line, identify the Equus as being a fantastic buy considering the amount of stuff it comes with for the price. Other amenities like wood and leather trim, a comfort control panel for rear seat passengers, proximity-sensor equipped cruise-control, usually come with a much higher price tag for other models.
The car also comes with a five years or 60,000 miles of free service, including a valet service that will come pick up the car from the owner’s home and give them a loaner until service is complete.
Inside Line reports that finding a car similarly loaded will easily cost $30,000 more than the base Equus, which starts at $59,000, according to Hyundai.
Chicago Tribune: http://www.chicagotribune.com/classified/automotive/sns-new-hyundai-sonata-coming-in-2014-20120321,0,5790873.story
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