The Volkswagen Beetle Fender edition, first revealed in a concept version at the 2011 Frankfurt Auto Show, will hit the U.S. showrooms this coming fall. No, it does not feature an exaggerated wheel-guard section. Instead, it is inspired by the iconic electric guitar maker, whose instruments were made famous by the likes of Jimi Hendrix, the Beatles and other iconic rockers.
Beetle meets Beatles
The collaboration with the Fender Musical Instruments Corporation will launch first in Europe, before moving on to North American dealerships. While most of its embellishments are purely aesthetic, it is likely that lovers of classic rock ‘n’ roll and hippie-era culture will find it pleasing.
On the outside
The exterior of the Beetle Fender Edition will be painted “Deep Black Metallic,” and has a chrome Fender logo just below the A-pillar. It also comes with 18-inch aluminum-alloy wheels that bear a unique design, plus brushed chrome exterior mirrors and Bi-Xenon headlights.
On the inside
Inside the Beetle Fender edition you will find a dashboard in the classic “starburst” color scheme of a Fender Stratocaster. Seams in the upholstery complement the “starburst” colors. Plus, it comes equipped with a 200-horsepower turbocharged 2.0-liter, four-cylinder engine.
Crank up the jams
The Beetle Fender Edition comes equipped with a nine-speaker Fender Premium Audio System, made exclusively for Volkswagen. It features a 10-channel, 400-watt amp.
A German edition was released in the automaker’s native land in the fall of 2011. That version had some features that have not translated to the U.S. production model. Namely, it had a wider rear to encompass the 19-inch wheels, an interface to jack in an electric guitar for road-trip jam sessions and a guitar pick-shaped decal on the front.
Cars and rock music have often gone hand in hand. Both represent good times, freedom and youthful energy: things appealing to the young and nostalgic to the those a little older. Automakers have never been shy about exploiting that connection. Ferrari recently unveiled its Ferrari SP12 EC, custom-built for legendary guitar player Eric Clapton.
Choosers can be pickers
Pricing on the production version of the Beetle Fender Edition has not yet been announced. It would be nice if they threw in a guitar, but at least the buyer also gets three custom-designed Fender guitar picks.