More convertibles are due to hit the market in coming years, among them the Buick Cascada, geared at snagging a few more customers for GM’s sub-Cadillac luxury brand. It’s becoming more fashionable to go topless…at least as far as cars are concerned.
Younger buyers supposed to be enticed by Buick Cascada
Among the entrants at the NAIS (commonly called the Detroit auto show) is the Buick Cascada, a smart-looking new 2+2 soft top by the brand that even your grandparents don’t buy anymore. The Cascada wasn’t devised by Buick; it’s actually a European import. GM makes them in Poland and slaps one of three body kits on it. One kit makes it an Opel for the continent; another makes it a Vauxhall for the Brits. We Yankees get it as a Buick.
Buick is making a bid to attract (well-off) younger buyers, as the brand is fed up with its “grandma and grandpa” image that’s bedeviled it for years. Granted, making the rumored Grand National/T-Type/GNX would probably do more for that, but that’s another issue.
Maybe not all that much to write home about
Specs are limited thus far for the Buick Cascada, according to USA Today, except that it makes about 200-horsepower. Mileage and other specs aren’t available, but exhaustive research suggests a 1.6-liter turbocharged four-cylinder engine. (“Exhaustive” meaning it was on the Vauxhall website – ed.)
However, the price point might not be the major inhibitor one might think. While convertibles are more expensive due to additional engineering and construction (such as reinforcing the chassis due to the lack of a roof), more casual convertibles are notoriously more expensive but also sell in enough numbers to justify their existence. The Volkswagen Eos comes to mind, with a ridiculous price tag for a Jetta with the roof cut off – but they sell enough of them to keep making them.
More on the way
The Buick Cascada isn’t the only rag-top on display at the NAIS this year. Alfa Romeo, according to Newsday which is still supposed to return to the United States one of these millennia, is taking the topless version of the 4C – which is like taking Cialis and Viagra at the same time – and BMW is showing off the M6 convertible.
A few other convertibles are due in the near future. A new, achingly good-looking, Mazda MX-5 is due to hit dealerships in coming months, which should be a strong seller as the sometimes maligned Miata is the best-selling roadster of all time, and BMW is hard at work developing a new sports car platform with Toyota to develop both a new Supra (supposedly) and the next generation of Z4 roadster.
People like going topless. With their cars, I mean.
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