Since Fiat has effectively taken over Chrysler, Fiat has returned to America and Alfa Romeo is not far behind. At least one Alfa has been spotted at a Chrysler research facility recently.
Return of Alfa Romeo scheduled for 2013
Alfa Romeo cars stopped being sold in the U.S. in 1995, according to AutoGuide. A fair number of people remember them fondly and have been pining for the iconic Italian brand to return, though others have a much more jaundiced view due to the dubious quality of some models, according to MotorTrend. However, a small number of the Alfa 8C sports car have been imported.
However, since Fiat has taken over Chrysler, boss Sergio Marchionne has been planning on bringing Alfa back to the United States. Alfa Romeo officially announced in 2010, according to AutoNews, that the brand would fully launch in America by fall of 2012. However, it was recently pushed back to mid-2013.
Fiat intends to roll out new Alfas at the slowly-growing Fiat dealership network. If the schedule is kept to, the first Alfa Romeos to hit the states will be a crossover SUV based on the Jeep Compass.
Alfa spied in Dearborn
Popular Mechanics posted some pictures taken near Chrysler’s engineering complex in Dearborn, Mich. Dearborn is also home to Ford’s testing grounds. However, the pictures were of a slightly modified Alfa Romeo Giulietta, a fairly popular four-door sedan that’s about the size of a Ford Focus.
The Giulietta was being driven around near a parts manufacturing company, and was marked up in a manner that indicates it is only a mock-up; the Giulietta won’t be used be put into production as-is. Popular Mechanics asserts that it’s likely that Fiat is going to use the Alfa Giulietta as a platform to design the next-generation Chrysler 200.
Large car firms like Fiat, Ford and General Motors often share large numbers of parts and vehicle platforms between brands across continents. The Alfa 6C, due in 2014, is going to be based on the Chrysler 300 platform and is aimed at competing with BMW and Audi.
Fiat boss keen on bringing back brand
Sergio Marchionne is committed to bringing Alfa back to America. He has been quoted as saying that turning Alfa around was “the most difficult thing I have to do,” according to AOL, but that Alfa was “still one of the best brands in the world.”
Aside from the unnamed crossover, the 4C in 2013 and the 6C in 2014, more Alfa Romeos are scheduled to debut in the next few years. The Mito subcompact hatchback is said to be debuting here in 2013. The Giulia, a compact executive car about the size of a Chevy Impala, will launch in 2014 in sedan and wagon models. Alfa is also planning on launching the Spider, a two-seat convertible, that year as well.