Critics of green and hybrid vehicles have noted that the technology is still too expensive to consumers for it to take off. General Motors would like to change that, reports Automotive News. The automaker has announced very competitive pricing on the 2013 Chevrolet Malibu Eco. The sticker price for the GM electric vehicle when it goes on sale in early 2012 will be $25,995.
2013 Chevy Malibu Eco engine specs
The 2.4-liter, four-cylinder, 182-horsepower engine of the 2013 Chevy Malibu Eco will combine with GM eAssist technology to boost fuel economy. The electric motor with lithium-ion battery and a stop-start system should increase fuel efficiency by 20 percent, according to the automaker. General Motors claims the Malibu Eco will achieve 28 mpg in the city and stretch out to 36 mpg for highway driving.
Price point set below hybrid competition
GM has been quick to point out that the 2013 Chevy Malibu Eco’s price point will be significantly lower than those of its full-hybrid competition for mid-sized sedans. The 2012 Ford Fusion Hybrid carries a sticker price of $29,495, the 2012 Toyota Camry Hybrid is $26,600, and the 2012 Hyundai Sonata Hybrid is $26,545. As with the Eco, prices include destination fee.
While other versions of the 2013 Malibu have yet to be announced by GM, the 2012 model comes in three types of trim: LS, LT and LTZ. It is known that the 2013 Malibu Eco will bear trim similar to the LT package. The package will include Bluetooth and be the first Chevrolet to carry MyLink, the brand’s new infotainment system that links with the driver’s smartphone.
Getting a head start
Chevrolet marketing director Russ Clark sees the 2013 Malibu Eco as GM getting a head start on the competition’s race for next generation green automotive glory.
“There’s a lot of competitive activity coming,” said Clark. “This will be an opportunity to talk a lot about the car and the technology and the focus on Eco in a little bit of clear space.”