Toyota and Nissan fire up the incentive engine again
As production recovers from the Japan earthquake, Toyota and Nissan have decided to forge ahead with factory-to-dealer incentive programs.
As production recovers from the Japan earthquake, Toyota and Nissan have decided to forge ahead with factory-to-dealer incentive programs.
Joel Ewanick of GM says sell the brand, not special deals
GM's VP of Marketing Joel Ewanick has sounded the call for automakers to focus on building brand strength rather than fire sale discounts...
