Auto unveilings enhanced using Facebook, Twitter
Automakers have learned that using online social media like Facebook and Twitter and mobile apps to enhance new car unveilings can add an exciting twist.
Automakers have learned that using online social media like Facebook and Twitter and mobile apps to enhance new car unveilings can add an exciting twist.
Joel Ewanick of GM says sell the brand, not special deals
GM's VP of Marketing Joel Ewanick has sounded the call for automakers to focus on building brand strength rather than fire sale discounts...
