Chrysler Group is taking an nontraditional approach to marketing lately. Rather than focusing its efforts in the same old places, Chrysler is targeting areas like malls, schools and music concerts with its “Ride & Drive” program. The underlying principle is that consumers are less stressed than they are at a dealership and will be easier Read on! →


In the largest crackdown in a decade, the U.S. Transportation Department has shut down 26 curbside bus companies for safety violations. Buses in and out of Chinatown Dozens of curbside routes originating at, or terminating in, New York City’s Chinatown have been halted by the government. An estimated 1,800 people rode on the lines daily, Read on! →


Return business is gold for any retailer. For automotive dealers, it’s a diamond chariot. General Motors realizes this, which is why the automaker will be dishing out employee bonuses based upon owner loyalty. These customer loyalty rewards will apply to at GM North America salaried employees from engineers to field representatives. Keep them coming back Read on! →


A motorist in England suffered a minor crash last fall that caused his air bag to deploy. However, the bag punctured in the accident, leading to the man’s death from inhaling the poisonous fumes. Air bag deployed, punctured Ronald Smith, of Mardsen, South Shields, was driving his Vauxhall Insignia home from work in Hartlepool, England, Read on! →


The state of California is the result of a bit of a brouhaha as the state was caught raiding funds from license plates commemorating Sept. 11, 2001. Despite the Golden State’s less than golden behavior, specialized license plates often fund some good causes. California did not forget the account balance A scandal has erupted in Read on! →


There is something of a social contract of treating military personnel and veterans better than or at least equal to the general public. However, a good number of car dealerships haven’t gotten the memo, as a lot of car dealers are found ripping off service personnel. That is not supporting the troops A large number Read on! →


When a corporation is looking to improve its public image, one way to go about it is to ally with a great partner. According to the Detroit Free Press, General Motors has struck up a five-year global marketing deal with British Premier League soccer powerhouse Manchester United. The Man U Red Devils are the most Read on! →


In the past few years, a number of people might have noticed a proliferation of turbocharged engines in normal road cars, previously being the domain of sports cars. The auto industry is said to be increasing the number of turbo-equipped cars on the road in the next year. Accepting the induction A lot of cars Read on! →


Aerodynamics can make a vehicle more fuel efficient by reducing the drag coefficient, a measure that indicates the degree of wind resistance a car body creates. Automakers like Chrysler Group are spending more design time than ever in the wind tunnel, because the most aerodynamic vehicles not only appear sleek, they save consumers money on Read on! →


Most senior drivers think they are better behind the wheel than they actually rate, says a new study from the University of Alabama at Birmingham. None rate themselves ‘poor’ The University asked each of the 350 senior motorists polled in the study– aged 65 to 91 — to evaluate their own driving skills over the Read on! →