Cars.com has slugged it out with mountains of April sales data and returned with its list of the fastest and slowest selling cars of April. Although it lost some ranking from March, Toyota’s Prius Plug-In — only available for two months — is proving itself a rapidly rising star.
Prius leads the hybrid pack
With an average floor-time of five days, the 2012 Prius Plug-In was the third fastest-selling car in the nation. Although it ranked second the previous month, March is traditionally a heavier sales month than April. It is leaving its closest competitors in the hybrid market — Chevrolet’s Volt and Nissan’s Leaf — in its dust. Neither the Leaf nor the Volt were among the top 15 fastest-selling cars ranked on the list.
The Prius was beaten out by a pair of luxury SUVs, the 2013 BMW X3 and the 2013 BMW X5, each of which left the dealer’s lot in an average of four days.
And then back to Toyota’s Prius. The 2012 Prius C ranked seventh on the Cars.com’s list. It left the showroom in about seven days.
The slow movers
Many will be surprised to learn that Porsche’s sporty 2012 Boxter was at the bottom of the list of slow-pokes. The car spent an average of 250 days on the sales lot. The next slowest-moving models were the 2012 Infiniti M35h and the 2012 Infiniti EX35, which sold in 134 and 174 days, respectively.
Coupes vs. convertibles
The BMW 6 series did not fare as well as the X3 and X5 models that top the fast list. The BMW 640i coupe was the 10th slowest-moving model, taking a snail-like 111 days to leave the showroom. By contrast, the same car as a convertible sold in 43 days on average.
Conversely, the BMW 650i convertible was the fourth slowest-selling model, selling only after 128 days. The coupe version, however, sold in an average of only 34 days.
‘Dynamic and competitive’
As fuel efficiency standards get stricter and Americans become more accepting of hybrids and EVs, many expect the Prius to take an even more prominent spot in the U.S. market.
According to Auto Evolution:
“It is very clear that the market for the Prius, and hybrids in general, is very dynamic and competitive and there is a high possibility of it becoming the fastest selling car in the U.S., with an extra ‘shove’ in the back by Toyota’s marketing gurus.”