Dodge has created a rather interesting tool, using social media, called the Dodge Dart Registry, to help people build and fund their dream Dart. It’s a lot like a wedding registry, where people building their car can ask for various bits they want and friends, family and so forth can help fund it.
Crowd fund the options with Dodge Dart Registry
It certainly would be nice to get a new car with all the bells and whistles one desires. Leather heated massaging seats would be nice, so would a full infotainment suite. A turbocharged engine and paddle-shifted, dual-clutch transmission would be even better.
But how to pay for it? Buying a new car is an expensive proposition, always has been, and one usually has to stick to a budget to make sure the monthly payments don’t shoot through the roof.
Dodge, according to AutoBlog, has a solution. It’s called the Dodge Dart Registry and it works just like a wedding registry. People build their dream Dart on the website, share the page with friends and family, and anyone who wants to can donate toward the kit the builder would really like.
It’s all fairly simple
Granted, one has to want a Dodge Dart and the vehicle occupies a fiercely competitive segment that is becoming even more so these days. A number of vehicles from other makers around the same price-point are just as worth paying new car loan interest for.
That said, if one desires a Dart, the Dodge Dart Registry is easy to use. One goes to the website, picks color, drivetrain, exterior and interior options. Then one enters their name, pictures, videos, stuff about them, why they want a Dart and so forth.
Share the dream Dart through social media like Facebook and Twitter and then friends, relations, and that creepy dude you’re Facebook friends with can donate money toward paying for said options, such as a back-up camera and so forth. The user sets fundraising goals and term limits, like how long it will be open for, and then it’s off to the races. In essence, it’s crowd funding a car.
Will it work
Participants in the Dodge Dart Registry will probably have to be taken for rides. They may even have to be allowed to drive.
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But will it work? As Jalopnik points out, maybe not that much. It probably depends on how rich one’s friends are. A lot of Dart registries aren’t getting huge donations. The website allows people to browse and of the six registries on the front page, four have less than $90 funded. One has accumulated a total of $9. Page upon page of registries have $0 – not a sausage. Bugger-all.
One is a bit notable. The University of Southern California chapter of the Zeta Beta Tau fraternity has raised $643. The goal is to raise the entire $18,000 purchase price of the car, which will be donated to the Los Angeles Meals on Wheels.