In early February, Americans gather for the nation’s most favorite holiday as Christmas, Thanksgiving and the Fourth of July are lame, old, tired, boring compared to the Super Bowl. The commercials are almost half the reason to watch, and Super Bowl car ads are already getting teased ahead of the game.
Hopefully the Super Bowl car ads are good this year
The Super Bowl might as well be a national holiday. It’s more exciting than the other ones, which are stupid. Christmas? Materialistic snooze fest. Fourth of July? See one fireworks display, you’ve seen em all.
Thanksgiving is alright, provided the person making the turkey doesn’t make it as dry as the Sahara due to incompetence and the doofuses you hang out keep the TV off that stupid parade. That way you can watch football.
Baseball, folks, is no longer America’s Pastime. It now belongs to the gridiron.
Part and parcel to this most joyous of celebrations is the commercials and car makers usually bring their “A” game. The 2013 Super Bowl car ads are already shaping up.
VW, Toyota already teasing ads
As has become standard, car ads are getting what the movie industry calls “teaser trailers,” though, granted, teasing a one-minute commercial reeks of making these things seem way more important than they are. The 2013 Super Bowl card ads are no exception.
Volkswagen, according to USA Today, has a teaser out where reggae legends Jimmy Cliff sings “C’mon Get Happy,” the song that was a hit for the Patridge Family, all those years ago before Danny Bonaduce got ‘roid rage and creepy. In the video, he admonishes unhappy people from viral videos to…you get the idea.
Toyota, according to AutoBlog, has put out a teaser for the ad for the new RAV4. It stars Kaley Cuoco, who some might recognize from “The Big Bang Theory.” She makes wishes and gets a guy in a bunny costume, wearing a top hat, in the passenger seat of a new RAV4. It might get a few people to visit a Toyota dealership, like, for instance, Magic Toyota of Edmonds, Wa., to give one test drive.
I must make amends
Mercedes-Benz, according to Bleacher Report, is showing off the upcoming CLA-Class with an ad starring supermodel Kate Upton, who watches some football players wash the car. Car and driver both look pretty good. The CLA is the new front-drive compact, according to the Los Angeles Times, that’s projected to list for about $30,000 as Mercedes bids to get a younger crowd into a Mercedes.
Younger drivers will finally learn how expensive it is to fix a Mercedes-Benz, which they will do often.
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Mercedes is also teasing “something hot” and “something powerful” in another brace of commercials, ostensibly for something from tuning division AMG, which will also be among the 2013 Super Bowl car ads.
Los Angeles Times: http://www.latimes.com/business/autos/la-fi-hy-autos-mercedes-cla-teases-kate-upton-20130122,0,1472574.story?track=rss
Detroit Free Press: http://www.freep.com/article/20130124/BUSINESS01/130124039/Automakers-plan-ad-blitz-for-Super-Bowl-XLVII